At the American

Film Market

Head of International Distribution at Electric Entertainment


I had a week of one on one talks with Sonia Mehandjiyska my Mentor for "Film Distribution" from the Creative Lab Hawaii, Producers Immersive 2016. Sonia was extremely knowledgeable in film distribution but she is actually very knowledgeable in all aspects of what makes a great film. I gained invaluable knowledge about how Film Distribution works and of what an audience wants. Did I mention Sonia speaks seven languages. Wow, I now have a friend who speaks seven languages! Thank you Sonia Iordanova Mehandjiyska for being so kind and for sharing some of your vast knowledge with me.

Sonia's bio:
Sonia Mehandjiyska is Head of International Distribution at Electric Entertainment. A 15-year entertainment industry veteran, she has spent the past 12 years in sales with extensive experience in the selling/distribution of films and television series.
Sonia has headed Electric’s foreign sales 
outfit since its launch in 2013. Under her tenure, the division has added numerous films to its slate including Go With Me starring Anthony Hopkins and Julia
Sales, God’s Pocket with Philip Seymour Hoffman and the upcoming feature, An Ordinary Man starring Ben Kingsley.
The number of television projects has also grown under Sonia’s direction with the addition of “Mercy Street,” a PBS drama series which premieres in 2016 and is executive produced by Ridley Scott. She was also instrumental in selling international rights of the Electric-produced series, “The Librarians” to Universal International Television, among many others.
Prior to Electric, Sonia held executive sales positions with Gibraltar Entertainment, Lightning Entertainment 
and Echo Bridge Entertainment.